At one time Hootsuite was close to becoming the all-in-one free social media management tool.  Hootsuite allows one to manage many social media profiles including facebook, twitter, etc.  Posting to all social media profiles is easy and includes a link shortener.  With the link shortener you are able to track when people click on your links to monitor effectiveness.  The scheduler is the best feature which allows you to schedule your posts making it a convenient tool.  The negative is there resent change in analysis tools.  Hootsuite has some descent graphs that are available in the pay version while the free version does not provide much customization.  The free version use to offer a download compatible to excel which allowed users to easily customize the data on their own.  Overall the scheduler still makes Hootsuite a valuable tool which I will continue to use.