Creating a presence on YouTube whether you’re a business, brand or blogger can be a difficult task. With over a billion videos being streamed a day by thousands and thousands of users it can be difficult to stand out from the crowd. So how do you create a solid presence amongst this flood of Internet video? The following article explores the 4 essentials tips you’ll need to implement to start establishing a strong presence for yourself on YouTube:

1.               Brand & Optimize Your YouTube Channel

Think of your YouTube Channel (Profile) as a website. You want to brand it in a way that makes it look slick, professional and suited to your niche. By doing so YouTube users viewing your Channel will feel that your content is worth checking out. Just like a website you also want to optimize your Channel in terms of SEO. If you can give your Internet videos titles, tags, closed captions, descriptions etc with rich keywords and phrases you will help to ensure that your content will turn up in the Page 1 search results of Google and YouTube. By ‘looking’ like a strong YouTube user and making your content easy to find you can make sure your presence on YouTube is beginning to be felt.

2.               Actively Participate Within The YouTube Community

It may sound obvious, but participating within the YouTube community is one of the most powerful ways to build a solid YouTube presence. Now that you’ve created a strong Channel in both looks and search engine value you need to actively connect with other YouTube users. These users are just like any other social media user, they enjoy engagement and activity. Comment and Like/Dislike other users content and where possible Friend and Subscriber to their Internet videos. If you have the means to create Video Responses frequently then use that facility to your advantage too. Making use of online video in this way and using the tools YouTube has to offer will help to establish you as a strong YouTube user.

3.               Know The Difference Between ‘Friend’ & ‘Subscriber’

There are a lot of ways to succeed on YouTube and a lot of ways to fail. One of the most common pitfalls of a YouTube user is their inability to separate ‘Friend’ from ‘Subscriber’. A ‘Friend’ is a user who likes you as a contact, someone who enjoys social engagements with you and follows your on site activity. A ‘Friend’ will not want to get spa

mmed with your new Internet videos or be harassed to watch your new content. A ‘Subscriber’ on the other hand is a user who enjoys just your online video content. Now you shouldn’t spam Subscribers either, but they have opted to find out about when you have new video content available, because of this they will be more inclined to check out your new videos then your ‘Friends’ will. The essentials to remember are to always socialise with your ‘Friends’ and share content with your ‘Subscribers’. That way you can get the best of both worlds and create a strong YouTube presence in the eyes of both sections of users.

4.               Share Your Internet Videos Across Your Social Media Profiles

YouTube as a video sharing site is big on social activity. As a site it allows easy integration with social media websites such as Twitter, Facebook and LinkedIn and allows you to share your online video content with these sites as frequently as you wish. Use this helpful integration to benefit your YouTube presence. Post your content on your Profile, share it on Pages and in Groups that are relevant to your niche and your video content. Even go as far as contacting fellow corporates, entrepreneurs or simply just individuals interested in your field. By sharing you content with these people and within these areas you can begin to attract a wider audience to your Internet videos and your YouTube Channel. This will help to drive traffic, encourage interaction and improve your views, which will certainly serve to strengthen and solidify your presence on YouTube.

Summary

Guest Blogger - Andy havard - Skeleton Productions

By following these 4 tips in your day to day YouTube activity you’ll not only be able to expand the traffic your YouTube Channel receives, but start to solidify your presence on YouTube as a powerful, leading user and a trusted, worthwhile Channel. Always bear in mind that no tip is a substitute for good old fashioned hard work, dedication and persistence. As the saying goes nothing worth having comes easy.